{"title":"Blog - Machado Groove Fin Set","description":"","products":[{"product_id":"prestige-firewire-3-piece-arch-traction-pad","title":"Firewire 3 Piece Arch Traction Pad","description":"\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eDiamond tread. Wide arch. High kick. \u003c\/span\u003eThe performance standard for shortboards.\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eThe Firewire 3 Piece Arch Pad is Rob Machado's choice for thrusters when he wants to, \"act like a professional surfer.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\" mce-data-marked=\"1\"\u003e\u003cspan mce-data-marked=\"1\"\u003e***\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. The BLOOM Foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThrough this patented algae-technology, we have created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy choosing this traction, you are helping make the world a cleaner place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Charcoal","offer_id":44142807679131,"sku":"PADF-T-3A-BKCH","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal\/Black","offer_id":44142807711899,"sku":"PADF-T-3A-CHBK","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/PDP_2048x2048_fw3pcarchtraction_blk_1.png?v=1738619833"},{"product_id":"firewire-all-day-7mm-regular-leash","title":"Firewire All Day 7mm Regular Leash","description":"\u003cp\u003eThe Firewire all day series is engineered for durability, comfort, and reliability, making it the ideal choice for surfers who demand high performance from their gear. This leash incorporates advanced materials and innovative design features to ensure your safety and enhance your surfing experience.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eCuff:\u003cbr\u003e- Recycled pet webbing cuff: made from seatbelt-grade webbing with a sublimated black camo print, offering both strength and style.\u003cbr\u003e- Comfortable neoprene lining: the inside of the cuff is lined with soft neoprene for maximum comfort.\u003cbr\u003e- Silicon printed grip: prevents the leash from sliding around your ankle, ensuring a secure fit while in the water.\u003cbr\u003e- Custom molded horn stand: extra flex zones help keep the leash off your board.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCord:\u003cbr\u003e- Cold extruded construction: the cord is “cold extruded” underwater, creating an extremely strong molecular bond during the extrusion process. This results in a cord that is twice as strong as traditional cords and more resistant to fin cuts, a common cause of leash breakage.\u003cbr\u003e- Corrosion resistant swivels: both the custom-molded leash stems off the cuff and the rail saver feature corrosion-resistant swivels to prevent tangling and ensure longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eRail saver:\u003cbr\u003e- Custom molded rail saver: protects your board’s rails from damage while maintaining a secure connection.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLabels\/screens:\u003cbr\u003e- Custom molded micro-injection eco silicon labels: durable and eco-friendly labels on the cuff and rail saver for a distinctive and high-quality finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAdditional features:\u003cbr\u003eSlater leash string: High-quality leash string to ensure secure attachment to your board.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eUsage:\u003cbr\u003e- The slater designs premium 6mm comp leash 6’ is perfect for competitive surfers and those who demand the highest performance from their gear. Its advanced construction and thoughtful design make it a must-have for those who prioritize durability and comfort in a variety of wave conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMaintenance:\u003cbr\u003e- Rinse with fresh water: after each use, rinse the leash with fresh water to remove salt and sand, preventing corrosion and wear.\u003cbr\u003e- Store in a cool, dry place: when not in use, store the leash in a cool, dry place to maintain its integrity and longevity.- Regular inspection: periodically check for signs of wear or damage and replace the leash if necessary to ensure continued safety and performance.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"6'0\" \/ Black Camo","offer_id":54818123874684,"sku":"LFA76-600-R-AXS-BKC","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"6'0\" \/ Camo","offer_id":54818130002300,"sku":"LFA76-600-R-AXS-CAM","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"7'0\" \/ Camo","offer_id":54818123907452,"sku":"LFA77-700-R-AXS-CAM","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"7'0\" \/ Black Camo","offer_id":54818130428284,"sku":"LFA77-700-R-AXS-BKC","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"8'0\" \/ Black\/Yellow","offer_id":54818127741308,"sku":"LFA78-800-R-AXS-BLY","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"10'0\" \/ Camo","offer_id":54818126659964,"sku":"LFL710-100-R-AXS-CMO","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/FWREG67mmBLKCAMOBlkCord_SR.png?v=1732042290"},{"product_id":"firewire-all-day-roll-top-bag","title":"Firewire All Day Roll Top Bag","description":"\u003cp\u003eThe Firewire All Day Roll Top Bag is a waterproof backpack engineered for surfers and water enthusiasts who require durable, waterproof storage for their gear. This high-performance backpack ensures that your belongings stay dry and protected in wet environments, making it an ideal companion for surf sessions, beach trips, and outdoor adventures. Ideal for carrying wetsuits, towels, and other gear while keeping them separate from dry items.\u003c\/p\u003e\n\u003cp\u003eKEY FEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoll-top closure: the roll-top design provides a secure, adjustable seal to keep the contents of the bag dry. This design also allows for adjustable storage capacity.\u003c\/li\u003e\n\u003cli\u003eWaterproof zipper: the front pocket features a waterproof zipper for easy access to smaller items while keeping them dry.\u003c\/li\u003e\n\u003cli\u003eExternal attachment points: equipped with robust external loops and attachment points for securing additional gear and accessories.\u003c\/li\u003e\n\u003cli\u003eErgonomic design: padded shoulder straps and back panel for comfort during extended wear. The adjustable chest strap helps distribute weight evenly, reducing strain.\u003c\/li\u003e\n\u003cli\u003eInternal laptop compartment: dedicated padded compartment designed to safely store a laptop or tablet.\u003c\/li\u003e\n\u003cli\u003eInternal utility pocket: storage for smaller items such as keys, wallet, and other essentials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eConstructed from high-quality, waterproof materials featuring welded seams to ensure complete protection from water intrusion.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black","offer_id":54842426196348,"sku":"BGF02-800-1-AXS-0BLA","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/PDP_2048x2048_fw-all-day-roll-top-bag-1.jpg?v=1733871433"},{"product_id":"firewire-fin-case","title":"Firewire Fin Case","description":"\u003cp\u003eThe Firewire Fin Case is designed to provide superior protection and organization for your surfboard fins and other accessories. Constructed from high-durability ballistic ripstop nylon, this fin case is built to withstand the rigors of travel and everyday use, ensuring your fins remain safe and secure.\u003c\/p\u003e\n\u003cp\u003eKEY FEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo (2) large compartments: spacious compartments designed specifically for longboard fins, ensuring they are securely stored and protected. Other tools and accessories can fit as well. Each compartment has velcro closures.\u003c\/li\u003e\n\u003cli\u003eFour (4) smaller compartments: dedicated compartments to accommodate up to four shortboard fins, keeping them organized and easily accessible.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExternal attachment points: equipped with multiple loops as attachment points for carabiners, to attach additional gear or for easy carrying options.\u003c\/li\u003e\n\u003cli\u003eCarabiner: Firewire logo is laser engraved on the carabiner.\u003c\/li\u003e\n\u003cli\u003eCarry handle: a reinforced carry handle ensures convenient transportation while traveling.\u003c\/li\u003e\n\u003cli\u003eCompact and foldable design: the case folds into a compact size for easy storage when not in use, making it perfect for travel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eConstructed from high-durability ballistic nylon, known for its strength and resistance to tearing and abrasion, providing long-lasting durability.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black","offer_id":54848076120444,"sku":"BGF03-O-1-AXS-0BLA","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/PDP_2048x2048_FWFINCASE_1_69861237-afda-4837-9c9e-39423f8625b6.png?v=1734376842"},{"product_id":"firewire-black-mesh-board-sock-shortboard","title":"Firewire Black Mesh Board Sock - Shortboard","description":"\u003cp\u003eThe Firewire Black Mesh Board Sock is designed for surfers who value both protection and breathability for their surfboards. This board sock features a double-constructed breathable mesh design, ensuring your board remains well-ventilated while safeguarding it from dings and scratches during transport. A reinforced PET nylon nose provides additional protection for the most vulnerable part of your surfboard, making this sock an essential accessory for everyday use and travel.\u003c\/p\u003e\n\u003cp\u003eKEY FEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoll-up opening: a secure, adjustable closure system that rolls up and clips, allowing you to customize the fit and ensure the board sock stays securely in place during transport.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDouble-constructed breathable mesh: allows for excellent ventilation, preventing moisture build-up and mildew while providing a protective barrier against minor impacts and abrasions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMAINTENANCE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleaning: hand wash with mild soap and water, then air dry. Avoid using harsh chemicals or machine washing, as these can damage the mesh material.\u003c\/li\u003e\n\u003cli\u003eStorage: store in a cool, dry place when not in use to maintain the integrity and longevity of the mesh and PET nylon material.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eDouble-constructed breathable mesh: allows for excellent ventilation, preventing moisture build-up and mildew while providing a protective barrier against minor impacts and abrasions.\u003c\/p\u003e\n\u003cp\u003ePET Nylon nose: reinforced for added protection against transportation dings, ensuring the nose of your board remains intact and undamaged.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black \/ 5'6\"","offer_id":54848077365628,"sku":"BSF04-506-0-AXS-0BLA","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 6'0\"","offer_id":54848077398396,"sku":"BSF04-600-0-AXS-0BLA","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 6'6\"","offer_id":54848077431164,"sku":"BSF04-606-0-AXS-0BLA","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 7'0\"","offer_id":54848077463932,"sku":"BSF04-700-0-AXS-0BLA","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/PDP_2048x2048_bags_fw-black-mesh-sock_shortboard_1_eaff791b-89b0-4ed1-abf2-4bb80e4bdddc.png?v=1734376877"},{"product_id":"firewire-all-day-bag-shortboard","title":"Firewire All Day Bag - Shortboard","description":"\u003cp\u003eThe Firewire All Day Surfboard Bag is designed for surfers who demand durability, functionality, and minimalist style. This premium day bag features a distinctive sublimated digital camo print, combining high-performance materials with simplistic thoughtful design elements to protect your surfboard during daily transport and travel.\u003c\/p\u003e\n\u003cp\u003eKEY FEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5mm reinforced padding: \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eprovides robust protection against impacts and scratches, ensuring your surfboard remains in pristine condition.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eReinforced nose and tail blocks: additional protection at the most vulnerable points of the board to prevent dings and damage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eHeavy gauge commercial zippers: built to withstand frequent use, ensuring reliable performance.\u003c\/li\u003e\n\u003cli\u003eLeash string zipper pulls: easy to grip, even with wet or sandy hands, for quick access.\u003c\/li\u003e\n\u003cli\u003eMoulded air vents: to allow for hot air to escape from the board, keeping the internal temperature of the bag lower.\u003c\/li\u003e\n\u003cli\u003eSublimated camo print: combined with black ballistic hexagon ripstop nylon, simple design lines maintaining a clean, modern look.\u003c\/li\u003e\n\u003cli\u003eUtility outside pocket: conveniently located for storing essential items such as wax, fins, or tools. \u003c\/li\u003e\n\u003cli\u003eAirtag pocket: specifically designed pocket to securely hold an Airtag, enabling you to track your bag and board during travel.\u003c\/li\u003e\n\u003cli\u003eExpanding tail opening: allows for easy access and storage of the surfboard with the fins still attached.\u003c\/li\u003e\n\u003cli\u003eReinforced carry handles: ensure comfortable and secure transportation.\u003c\/li\u003e\n\u003cli\u003eAdjustable shoulder strap: provides additional carrying comfort and flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMAINTENANCE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleaning: wipe down with a damp cloth to remove sand, salt, and debris. Avoid using hard chemicals that could damage the fabric and padding.\u003c\/li\u003e\n\u003cli\u003eStorage: store in a cool, dry place when not in use to maintain the bag's protective properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePremium ballistic hexagon ripstop nylon: constructed from premium ballistic hexagon ripstop nylon, offering exceptional durability and resistance to tears and abrasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e5mm reinforced padding: provides robust protection against impacts and scratches, ensuring your surfboard remains in pristine condition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black Camo \/ 5'10\"","offer_id":54848078610812,"sku":"BBF01-510-0-AXS-0CMO","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"Black Camo \/ 6'0\"","offer_id":54848078643580,"sku":"BBF01-600-0-AXS-0CMO","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"Black Camo \/ 6'3\"","offer_id":54848078676348,"sku":"BBF01-603-0-AXS-0CMO","price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Black Camo \/ 6'6\"","offer_id":54848078709116,"sku":"BBF01-606-0-AXS-0CMO","price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Black Camo \/ 6'10\"","offer_id":54848078741884,"sku":"BBF01-610-0-AXS-0CMO","price":80.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/PDP_2048x2048_bags_fw-all-day-bag_shortboard_1_383bb348-89ab-4e26-93c8-68bfabc11c6f.png?v=1734376916"},{"product_id":"groove","title":"Groove","description":"\u003cdiv\u003eWhen everything goes your way. Find your Groove. Meet the highest-performance board Rob Machado's ever designed.\u003c\/div\u003e\n\u003cdiv\u003eThis shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, \"all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed.\"\u003c\/div\u003e\n\u003cdiv\u003eRob continues, \"I feel like my designs are slowly moving in the direction of being more and more performance driven. After stopping the tour, I went as far away from high-performance as I could. I wanted to feel what all these different designs had to offer out there in the world. Twins, single fins, bonzers…and beyond.\u003c\/div\u003e\n\u003cdiv\u003eThe Groove is an exploration back into the world of a high-performance thruster but with an outline twist, giving you some width and thickness up front for extra paddle-ability but giving you a nice pulled in squash tail for high-performance shred-ability.\u003c\/div\u003e\n\u003cdiv\u003eI designed it for waves with a bit of push and power. Probably waist-high to overhead. But it goes great in weak waves too, I just wouldn’t go as far as calling it a groveler.\u003c\/div\u003e\n\u003cdiv\u003eTo tap back into my old school high performance days, my Machado Groove Fin Set is a must. To add a bit of a twist in smaller surf, you can run it with my Machado 2 + 1 template.\"\u003c\/div\u003e\n\u003cp\u003ePair with Rob's all-new Machado Groove Fin Set for best performance, and be sure to experiment in both the Thruster and Quad configurations.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 5'4\" x 19\" x 2 3\/16\" x 25.8L","offer_id":54993645109628,"sku":"HGRO-504-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":false},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 5'6\" x 19 1\/4\" x 2 1\/4\" x 27.7L","offer_id":54993649598844,"sku":"HGRO-506-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":true},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 5'7\" x 19 1\/2\" x 2 5\/16\" x 29.2L","offer_id":54993649631612,"sku":"HGRO-507-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":true},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 5'8\" x 19 3\/4\" x 2 3\/8\" x 31.1L","offer_id":54993649664380,"sku":"HGRO-508-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":true},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 5'9\" x 20\" x 2 7\/16\" x 32.5L","offer_id":54993649697148,"sku":"HGRO-509-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":true},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 5'10\" x 20 1\/8\" x 2 1\/2\" x 34.0L","offer_id":54993649729916,"sku":"HGRO-510-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":false},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 5'11\" x 20 1\/4\" x 2 9\/16\" x 35.6L","offer_id":54993649762684,"sku":"HGRO-511-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":true},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 6'0\" x 20 3\/8\" x 2 5\/8\" x 37.2L","offer_id":54993649795452,"sku":"HGRO-600-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":false},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 6'1\" x 20 1\/2\" x 2 11\/16\" x 38.8L","offer_id":54993649828220,"sku":"HGRO-601-3-NCL-3BK","price":730.0,"currency_code":"GBP","in_stock":false},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 6'2\" x 20 5\/8\" x 2 3\/4\" x 40.5L","offer_id":54993649860988,"sku":"HGRO-602-3-NCL-3BK","price":750.0,"currency_code":"GBP","in_stock":false},{"title":"Helium Core with Fiberglass Lamination \/ Black \/ 6'4\" x 21\" x 2 13\/16\" x 43.4L","offer_id":54993649893756,"sku":"HGRO-604-3-NCL-3BK","price":750.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/RM_Groove_H.png?v=1741123181"},{"product_id":"groove-2026","title":"Groove 2026","description":"\u003cdiv\u003eWhen everything goes your way. Find your Groove. Meet the highest-performance board Rob Machado's ever designed.\u003c\/div\u003e\n\u003cdiv\u003eThis shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, \"all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed.\"\u003c\/div\u003e\n\u003cdiv\u003eRob continues, \"I feel like my designs are slowly moving in the direction of being more and more performance driven. After stopping the tour, I went as far away from high-performance as I could. I wanted to feel what all these different designs had to offer out there in the world. Twins, single fins, bonzers…and beyond.\u003c\/div\u003e\n\u003cdiv\u003eThe Groove is an exploration back into the world of a high-performance thruster but with an outline twist, giving you some width and thickness up front for extra paddle-ability but giving you a nice pulled in squash tail for high-performance shred-ability.\u003c\/div\u003e\n\u003cdiv\u003eI designed it for waves with a bit of push and power. Probably waist-high to overhead. But it goes great in weak waves too, I just wouldn’t go as far as calling it a groveler.\u003c\/div\u003e\n\u003cdiv\u003eTo tap back into my old school high performance days, my Machado Groove Fin Set is a must. To add a bit of a twist in smaller surf, you can run it with my Machado 2 + 1 template.\"\u003c\/div\u003e\n\u003cp\u003ePair with Rob's all-new Machado Groove Fin Set for best performance, and be sure to experiment in both the Thruster and Quad configurations.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"Helium Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" width=\"115\" height=\"126\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eA stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood - this construction is light and lively underfoot, and excellent at generating speed in everyday waves.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'4\" x 19\" x 2 3\/16\" x 25.8L","offer_id":56598954312060,"sku":"HGRO001-504-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'6\" x 19 1\/4\" x 2 1\/4\" x 27.7L","offer_id":56598954344828,"sku":"HGRO001-506-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'7\" x 19 1\/2\" x 2 5\/16\" x 29.2L","offer_id":56598954377596,"sku":"HGRO001-507-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'8\" x 19 3\/4\" x 2 3\/8\" x 31.1L","offer_id":56598954410364,"sku":"HGRO001-508-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'9\" x 20\" x 2 7\/16\" x 32.5L","offer_id":56598954443132,"sku":"HGRO001-509-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'10\" x 20 1\/8\" x 2 1\/2\" x 34.0L","offer_id":56598954475900,"sku":"HGRO001-510-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 5'11\" x 20 1\/4\" x 2 9\/16\" x 35.6L","offer_id":56598954508668,"sku":"HGRO001-511-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'0\" x 20 3\/8\" x 2 5\/8\" x 37.2L","offer_id":56598954541436,"sku":"HGRO001-600-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'1\" x 20 1\/2\" x 2 11\/16\" x 38.8L","offer_id":56598954574204,"sku":"HGRO001-601-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'2\" x 20 5\/8\" x 2 3\/4\" x 40.5L","offer_id":56598954606972,"sku":"HGRO001-602-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'4\" x 21\" x 2 13\/16\" x 43.4L","offer_id":56598954639740,"sku":"HGRO001-604-5-NCL-3BLK-P","price":780.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/Groove_Helium0000_98af58d2-aca9-48e6-b8b9-41760c250a65.png?v=1775496919"},{"product_id":"slater-designs-camo-mesh-board-sock-shortboard","title":"Slater Designs Uppers Shortboard Sock","description":"\u003cp\u003eThe Slater Designs Uppers Shortboard Sock is designed for surfers who value both protection and breathability for their surfboards. This board sock features a double-constructed breathable mesh design, ensuring your board remains well-ventilated while safeguarding it from dings and scratches during transport. A reinforced PET nylon nose provides additional protection for the most vulnerable part of your surfboard, making this sock an essential accessory for everyday use and travel.\u003c\/p\u003e\n\u003cp\u003eKEY FEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoll-up opening: a secure, adjustable closure system that rolls up and clips, allowing you to customize the fit and ensure the board sock stays securely in place during transport.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDouble-constructed breathable mesh: allows for excellent ventilation, preventing moisture build-up and mildew while providing a protective barrier against minor impacts and abrasions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMAINTENANCE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleaning: hand wash with mild soap and water, then air dry. Avoid using harsh chemicals or machine washing, as these can damage the mesh material.\u003c\/li\u003e\n\u003cli\u003eStorage: store in a cool, dry place when not in use to maintain the integrity and longevity of the mesh and PET nylon material.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eDouble-constructed breathable mesh: allows for excellent ventilation, preventing moisture build-up and mildew while providing a protective barrier against minor impacts and abrasions.\u003c\/p\u003e\n\u003cp\u003ePET Nylon nose: reinforced for added protection against transportation dings, ensuring the nose of your board remains intact and undamaged.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black Camo \/ 5'6\"","offer_id":56657474191740,"sku":"BSUP000-506-0-SRT-0CAM-P","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"Black Camo \/ 5'10\"","offer_id":56657474224508,"sku":"BSUP000-510-0-SRT-0CAM-P","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Black Camo \/ 6'0\"","offer_id":56657474257276,"sku":"BSUP000-600-0-SRT-0CAM-P","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Black Camo \/ 6'3\"","offer_id":56657474290044,"sku":"BSUP000-603-0-SRT-0CAM-P","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Black Camo \/ 6'6\"","offer_id":56657474322812,"sku":"BSUP000-606-0-SRT-0CAM-P","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Black Camo \/ 7'0\"","offer_id":56657474355580,"sku":"BSUP000-700-0-SRT-0CAM-P","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Black Camo \/ 7'6\"","offer_id":56657474388348,"sku":"BSUP000-706-0-SRT-0CAM-P","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/1430\/0315\/files\/PDP_2048x2048_bags_sd-mesh-sock_1.png?v=1776706611"}],"url":"https:\/\/uk.firewiresurfboards.com\/collections\/blog-machado-groove-fin-set.oembed","provider":"Firewire Surfboards - United Kingdom","version":"1.0","type":"link"}