THE WIRE

Outerknown Launches Apex Evolution

The best airs ever done in a wave pool? Team Firewire rides the Groove.

Introducing the Machado Groove Fin Set

Introducing the Groove

Ship of Fools: Episode 4 featuring Rob Machado

Press play above to watch 𝗦𝗵𝗶𝗽 𝗼𝗳 𝗙𝗼𝗼𝗹𝘀: 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟰 featuring Rob Machado's first R&D session on his all-new Groove model, a behind-the-scenes series giving backstage access to the creativity, ...

Rob Machado: By Design

Press play above to watch 𝗥𝗼𝗯 𝗠𝗮𝗰𝗵𝗮𝗱𝗼: 𝗕𝘆 𝗗𝗲𝘀𝗶𝗴𝗻, a short film created by David Malcom (@poorolddave) exploring the Pipe Master, free surfer, and world-class shaper’s story. Diving into Rob Macha...

Restore the Stoke: Rebuilding Quivers for Those Affected by the Los Angeles Fires

Just this past weekend, we partnered with our friend Jeff Glass from Rider Shack in Venice Beach (@ridershack) to pre-qualify surfers who lost everything with pre-assigned Firewire Surfboards &...

Introducing the Stu Kenson Twinzer Fin Set

Introducing the TJ Twinzer

Winter Essentials with Brodi Sale: FRK, FRK+, & FRK Swallow

Single Sessions Ep. 9: FRK+ vs. FRK Swallow with Kevin Schulz

Winter Essentials with Rob Machado: Too Fish, Seaside & Mashup

Winter Essentials with Rob Kelly: FRK Swallow, S Boss & Boss Up

Winter Essentials with Kevin Schulz: Machadocado, Sweet Potato, S Boss & Great White Twin

Global Launch: Longboards Drop 3

Introducing the Singleton

Introducing the Tomo Max Keel Fin Set

Introducing the Revo Max

FRK Swallow with Jackson Dorian

Global Launch: Long Rider

FRK Swallow with Kevin Schulz

FRK Swallow with Sebastian Williams

Global Launch: Longboards Drop 2

Introducing the TJ Pro & TJ Pro V

Surf 'N Show Review: FRK Swallow

FRK+, FRK Swallow, FRK in France

FRKs head to France. 🥖 🇫🇷 Scroll below for a look thus far into the Slater Designs crew's trip to France for the Quiksilver Festival in Seignosse, Cabreton, Hossegor. Unlike last year's tube fest,...

FRK Swallow at Surf Ranch

Single Sessions Ep. 8: Introducing the FRK Swallow with Kelly Slater

Introducing the FRK Swallow

Taylor Jensen Wins Fourth World Title in El Salvador, 2024 World Longboard Champion

Machadocado at Surf Ranch with Rob Machado

Rob Machado's first pool party with his Machadocado. 🎉 🥑 Scroll below for a day with Rob Machado at Surf Ranch in Lemoore, CA on his all-new versatile hybrid shape, the Machadocado in Helium Techn...

Great White Twin: Bigger Sizes with Taylor Jensen

GROM to GOAT | Thank you, Kelly Slater.

Surf 'N Show Review: Machadocado

Single Sessions Ep. 7: Too Fish vs. Machadocado with Kevin Schulz

Rob Machado's Live Conversation on the Machadocado

Press play above for a live conversation with Rob Machado on his all-new versatile hybrid, the Machadocado in Helium Technology. Filmed last week up the coast at Huntington Surf & Sport, attend...

Global Launch: Longboards Drop 1

Boss Up: By Design | Dan Mann for Slater Designs

Single Sessions Ep. 6: Machadocado with Jackson Dorian

Summer Essentials with Rosy Hodge: Machadocado, Boss Up & Too Fish

Demo Day with Rob Machado at Salt Creek

Taylor Jensen Wins WSL Bioglan Bells Beach Longboard Classic

Surfline Gear Review: Machadocado

"𝘼 𝙢𝙚𝙙𝙞𝙩𝙖𝙩𝙞𝙤𝙣 𝙤𝙣 𝙩𝙝𝙚 𝙥𝙚𝙧𝙛𝙚𝙘𝙩 𝙨𝙮𝙢𝙢𝙚𝙩𝙧𝙮 𝙤𝙛 𝙣𝙖𝙩𝙪𝙧𝙚."The crew over at Surfline just published a rad write-up on Rob's all-new hybrid model for summer, the Machadocado in Helium Technology. Have a read...

Raw Sessions: Rob Machado on the Machadocado 🥑

Introducing the Machado 2 + 1 Fin Set

Introducing the Machadocado

Something Fun Is Coming. 🥑

Single Sessions Ep. 5: Velox Fin Set Revealed

Introducing the Velox Fin Set

Star Surf & Wooly TV Review: S Boss